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Moving From a Channel Strategy to a Content Strategy
While some businesses can benefit more from focusing on short term sales and marketing, law firms are usually better off when looking at the big picture. As such, it's beneficial to make the shift...
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Other Lawyers Are Not Your Competition. The Internet is Your Competition.
Lawyers dipping their feet into the world of online marketing may initially be driven by a sense of competition with other legal professionals in their geographic area or field of practice. This is...
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Want to See What Users Read? Keep Track With Title Buckets
Tracking the reading habits of social media followers is something that legal professionals interested in cultivating their online presence should practice. This is a process of discovery that can...
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Is Your Law Firm Website Outdated?
How can legal professionals tell if their websites are too old? Obvious signs include pager numbers in the contact section, animated Flash intros set to New Age music, FrontPage extensions, Comic Sans...
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Diversifying Your Online Marketing Efforts
The importance of diversifying your marketing strategies cannot be overstated. Think of your marketing campaign like a stock portfolio. Investing in a diverse set of companies is much more likely to...
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